Margin defence, targeted investment, sustainability credentials and non-tyre growth are steering manufacturers as EU trade and compliance pressures intensify.
Consumer replacement tyre sales fell 5% in Q4 2025 and 2% for the year, as summer fitments and winter demand softened.
European retailers put Linglong's German-developed Sport Master Winter tyre through its paces at specialist driving centre.
Radar Tyres secures headline rights for Proteas T20I sides and extends support to Junior Proteas in a multi-year CSA deal.
A data-led roundup of January’s biggest tyre stories, spanning product ranges, UK network growth, off-highway distribution and safety.
Davanti’s Protoura Race dominated 10 Horas Ecuador and becomes official tyre of Ecuador’s National Circuit Championship to 2027.
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