Marc Reynolds on Why Tyre News Media Matters After Eight Years

Marc Reynolds explains how Tyre News Media supports the tyre trade with free, searchable digital coverage and why that matters to readers, contributors and advertisers across the sector.

Michelin Innovation Lab Turns Sombrero Prototype into OYA Urban Tree

Michelin and Scale-Up Booster are accelerating OYA Urban Tree, an inflatable shade system for cities and events.

Evonik Brings ISCC Plus-Certified Ultrasil eCO to EMEA

Evonik’s Adapazarı plant can now produce ISCC Plus-certified Ultrasil eCO for tyre and rubber markets.

Sailun Uses Tire Cologne to Push Smart Performance Message

Sailun used The Tire Cologne to link product development, brand growth and European supply plans.

Hankook Used Cologne To Link Tyres, AI And Future Mobility

Hankook combined winter tyre launches, AI development and mobility concepts at The Tire Cologne 2026.

Hankook Expands iON Visibility at Everything Electric UK

Hankook will headline three UK EV events as it promotes its iON tyre range to drivers and trade visitors.

Tyre News Media Marks Eight Years of Free Digital Tyre Industry Coverage

Tyre News Media reflects on eight years of free-to-access online coverage for the tyre trade.

Michelin Keeps Top Spot in Global Tyre Brand Ranking

Michelin leads the 2026 Brand Finance tyre ranking as Asian challenger brands gain value.

India Tyre Exports Hit Record Rs 273.12 Billion

Indian tyre exports rose 9% to a record Rs 273.12 billion, with the US still the largest market.

Goodyear to Supply Lunar Tyres for Artemis Moon Vehicle

Goodyear will supply lunar tyres for Lunar Outpost’s Pegasus vehicle under NASA’s Artemis programme.

CDP Recognises Yokohama Rubber Supply Chain Climate Work

DUNLOP and Fujitsu Cut Tyre Analysis Time by 90% With AI

DUNLOP and Fujitsu say a new AI model cuts tyre deformation analysis from 45 minutes to five.

Nokian Tyres and Pirelli Named Europe Climate Leaders 2026

Nokian Tyres and Pirelli are the only tyre makers listed in FT’s Europe Climate Leaders 2026 ranking.

Yokohama Europe Promotes Takashi Maki to CEO

Takashi Maki becomes Yokohama Europe CEO as the group sharpens its regional growth focus.

Hankook Marks 85 Years With European Growth in Focus

Hankook marks 85 years with Europe now its largest sales region and new TBR capacity planned in Hungary.

Pothole Damage Drives Tyre and Wheel Repair Demand

Pothole damage is increasing tyre and wheel repair demand as drivers seek lower-cost replacement options.

Michelin Unveils Universal Tyre Digital Twin

Michelin’s software-based tyre digital twin uses vehicle data to predict tyre condition, grip and wear in real time.

Sailun Partners With Minrath for German Tyre Supply

Sailun will supply Minrath Gruppe with tyres for replacement and complete wheel customers in Germany.

Hankook Adds Jiaxing Plant to ISCC PLUS Network

Hankook’s Jiaxing plant becomes its fourth ISCC PLUS-certified tyre production site.

SmartBay and RoboTire Put Tyre Fitting Automation in Focus

AI tyre-changing robots may reduce manual work but are more likely to reshape fitter roles than remove them.

Goodyear Pulandian Plant Recognised as Green Factory

Goodyear’s Pulandian tyre plant in China has gained Green Factory recognition after major solar investment.

Tyre Wear Review Finds Health Impact Evidence Inconclusive

A major review says tyre wear health impacts remain hard to quantify because methods differ across studies.

Linglong Shows 85% Sustainable Concept Tyre at WBCSD

Continental Names Tom Godwin UK and Ireland Sales Manager

Linglong Sets Out Smart Mobility Role for EV Tyres

Linglong says EV growth is changing tyre design, with rolling resistance, materials and OE testing under sharper focus.

Tire Cologne 2026 Exhibitor Guide for Tyre Trade Visitors

A practical guide to tyre, wheel, retreading, agricultural and OTR exhibitors at Tire Cologne 2026.

Hankook Returns to Super-Sport Tyres with Ventus evo Z

Hankook’s Ventus evo Z marks its return to road-legal super-sport tyres for track-focused drivers.

CEAT Builds Local European Presence Across Key Markets

CEAT is building a more local European operating model to support tyre growth across core regional markets.

EU Sets 30%-52% Duties on Chinese Car Tyres

EU duties on Chinese car and light vehicle tyres could reshape pricing, sourcing and brand competition.

ZC Rubber Explores Self-Healing Lunar Tyre Technology

ZC Rubber is exploring self-healing lunar tyre technology as tyre makers push into space mobility R&D.

Bridgestone and Penske Test Fleet CO₂ Cuts in Lab

Bridgestone and Penske say tyre, fuel and routing measures can cut fleet CO₂ under real-world conditions.

Linglong Eyes Borg El Arab for Major Export Tyre Plant

Linglong is discussing a US$2bn Egyptian tyre complex aimed at passenger, truck and export markets.

Premium Mix And Cost Control Shape Q1 Tyre Results

Global tyre groups report mixed Q1 figures as premium demand, cost control and currency pressure shape results.

Arcom Marks 30 Years of Storage and Transport Systems

Arcom Sp. z o.o. marks 30 years in business with thanks to staff, customers and partners.

Pirelli Takes Univrses Stake To Advance Cyber Tyre Tech

Pirelli has taken a 30% stake in Univrses to add AI vision technology to Cyber Tyre.

Yokohama Uses AI to Speed Up Tyre Mould Design

Yokohama’s new AI and FEM system aims to reduce mould development time, cost and reworking.

The Tire Cologne 2026 Puts Circularity Centre Stage

The Tire Cologne 2026 will focus on circularity, automation, retreading and product innovation.

TRA Says Tyre Export Compliance Falls To 1.3%

TRA says weak waste tyre export compliance risks UK recycling capacity and circular economy investment.

Carbon Black Selection Gains Importance in Sustainable Tyre Manufacturing

Carbon black grade choice affects wear, flex, heat and processing across tyre compounds.

Nokian Tyres expands IT partnership with Tata Consultancy Services

Nokian Tyres has expanded its cooperation with Tata Consultancy Services (TCS) under a new strategic partnership covering the maintenance and development of IT applications linked to the company’s internal operations and processes.

Niutech Subsidiary Starts 100,000-TPY Pyrolysis Expansion

Niutech says its Shandong Hesheng unit will lift tyre pyrolysis capacity from 60,000 to 160,000 tonnes a year.

Genan reports record EBIT in 2025 as tyre recycling group highlights circular economy challenge

Genan raised EBIT to EUR 8.8 million in 2025 and said recycled tyre end markets now need stronger policy support.

DriverReviews reveals 2026/27 Customer Choice Award winners

DriverReviews has named its 2026/27 winners, using verified tyre reviews to guide product comparison across key segments.

Continental marks 20 years of tyre production at Camaçari plant in Brazil

Continental has marked the 20th anniversary of its tyre plant in Camaçari, Brazil, highlighting the site’s role in supplying both vehicle manufacturers and the replacement market across Brazil and South America.

Service Long March Tyres to Invest US$120 Million in Nooriabad Expansion

Joint venture reaffirms commitment to Pakistan's tyre manufacturing sector with major capacity investment

Michelin Debuts Primacy 5 Energy and Pilot Sport 5 Energy for EVs and ICE Vehicles

Michelin’s new energy-focused summer tyres target longer EV range, lower fuel use and high-speed performance.

GSF Car Parts Adds Grimsby Site as 2026 Branch Growth Continues

GSF Car Parts has opened a new Grimsby branch, extending Humber coverage and supporting faster deliveries to garages.

Sailun Showcases Alpine Evo2, Arctic 2 and Spike Tyres in Finnish Lapland

Sailun used Arctic conditions in Finland to trial three new winter tyres with Nordic trade and media guests.

Halfords Welcomes First Apprentices to New Dunstable Training Academy

Halfords has opened its Dunstable academy to train new apprentices in a dedicated practical setting.

Luke Emery Returns to Kumho Tyre UK in South East Sales Role

Kumho Tyre UK has appointed Luke Emery to strengthen customer support and sales coverage in South East England.

Linglong Tire Names Zhou Lingkun President and CEO in Governance Restructure

Linglong Tire appoints Zhou Lingkun CEO from 16 March as governance restructure separates operational and board leadership

Bridgestone Enters Motorhome Market with Duravis Camper All Season

Bridgestone launches its first motorhome-specific tyre, the Duravis Camper All Season, with A-grade wet grip and 3PMSF certification from June 2026

McGill's Group Consolidates Entire 625-Vehicle Fleet Under New Michelin Managed Contract

Scotland's largest independent bus operator has brought its full fleet under a single tyre management agreement, including 151 electric buses fitted with EV-specific tyres, as part of a restructured long-term partnership with Michelin.

Nokian Tyres launches Snowproof 3P winter tyre with 40% renewable content and TÜV SÜD certification

Fifty SKUs available this autumn, expanding to 98 across a full 16–22 inch range, as Nokian targets the growing demand from larger-rimmed EVs and SUVs in Central and Southern Europe.

SUV Tyre Deferral Is Rising: How Retailers Can Turn the Pressure into Sales

UK consumers are delaying essential tyre replacements at a rate not seen this decade. For retailers stocking SUV fitments, that trend contains both a warning and a clear commercial opening.

Michelin Launches Primacy 5 Energy and Pilot Sport 5 Energy with Triple-A Rating and Up to 70 km EV Range Gain

Two new summer ranges combine EU label A ratings across rolling resistance, wet grip and noise, with confirmed OE approvals for electric, hybrid and combustion vehicles.

Kumho Extends Ecsta Family with Performance SUV Ranges Designed for Electrified Drivetrains

The ECSTA Sport and Sport S SUV lines target a segment where load demands, instant torque and rolling resistance requirements are pulling tyre engineering in multiple directions at once.

Hankook Brings Commercial Tyre Portfolio to Inaugural RTX Ireland

The April debut of Road Transport Expo in Northern Ireland gives fleet operators across the island their first opportunity to assess Hankook's full truck and bus range, including its dedicated EV bus tyre, in a regional trade setting.

Orion S.A. Raises Specialty Carbon Black Prices by Up to 25% with Immediate Effect

Continental Tyres Fitted to All Top 10 EV Manufacturers in EMEA

Continental supplied OE tyres to all 10 highest-volume EV makers in EMEA in 2025, and 17 of the global top 20.

Laufenn Launches S Fit 2: First OE Summer Tyre for European Car Manufacturers

Laufenn's new S Fit 2 summer tyre marks the brand's first OE fitment in Europe, with A-rated wet grip across 90% of sizes.

Suspension Faults Now Leading Cause of MOT Failures, HiQ Research Finds

HiQ research finds suspension faults cause nearly 40% of UK MOT failures, with EVs and potholes adding extra strain on components.

NOCO AIR10 Wins Which? Best Buy in UK's First-Ever Tyre Inflator Test

Continental EcoContact 7 Chosen as Original Equipment Tyre for New Smart #5 Electric SUV

Continental's EcoContact 7 fitted as OE on the new smart #5 EV in 20- and 21-inch sizes for improved range and refinement.

Lanxess Raises Tyre Additive Prices by Up to 50% Amid Rising Costs and Supply Chain Pressures

Lanxess AG raises rubber additive prices 15–50%, squeezing tyre manufacturers already under pressure from energy costs and supply disruption.

How UTAC Ivalo Is Redefining Winter Tyre Testing for a Year-Round World

UTAC Ivalo's indoor Arctic ecosystem turns winter tyre development into a 365-day engineering discipline.

Under Pressure '26 Confirmed for Fifth Consecutive Year

Under Pressure '26 returns for a fifth year, with qualifying rounds in May and the Grand Final on 24 June at Pirelli's Burton upon Trent centre.

Dunlop Launches Blue Response TG Summer Touring Tyre for ICE and EV Drivers

Dunlop Tyre Europe launches Blue Response TG, a summer touring tyre for ICE and EV drivers, and the first under Sumitomo's European brand stewardship.

Why ESG Is Changing the Way the Tyre Industry Should Think About Advertising

The tyre trade is rightly held to account on sustainability. The media platforms it advertises with should be no different.

Michael Welch Launches Anglo Atlantic to Back Automotive Aftermarket Innovators

LKQ Synetiq MD Rejoins Automotive 30% Club as Patron Ahead of International Women's Day

Formula E Highlights Women’s Progress in Motorsport for International Women’s Day

Formula E outlines new initiatives supporting women drivers and STEM careers as part of its long-term inclusion strategy.

First SRI-Engineered Dunlop Summer Tyre Targets EV and Performance Fitments

Dunlop has launched the Blue Response TG, its first European summer passenger tyre developed under Sumitomo Rubber Industries ownership.

Giti Launches GitiSportS2+ After Auto Bild ‘Exemplary’ Rating

Giti’s new GitiSportS2+ launches after an Auto Bild ‘exemplary’ result and fourth overall finish in its 2026 summer test.

Point S UK Warns Garages as “Friendly Fraud” Chargebacks Rise

Point S UK warns chargeback “friendly fraud” is rising, putting workshop margins and merchant accounts at risk.

Halfords Appoints Jess Jones as Director of Fleet Solutions

Halfords has hired Jess Jones from Sixt UK to lead Fleet Solutions from 1 April 2026, sharpening its fleet servicing and uptime proposition.

Continental Tyre Launches 'Nod of Confidence' Campaign

Continental Tyre has unveiled a bold new marketing campaign built around a simple but powerful idea.

Hankook Tyre UK Renews Convoy Truck Shows Sponsorship for 2026

Hankook stays on as Convoy Truck Shows infield sponsor for 2026, using three events to meet fleets and showcase commercial tyres.

Continental Drops Coal and Heavy Fuel Oil at All Tyre Plants

Continental says every tyre plant has stopped using coal and heavy fuel oil, switching steam and heat to lower-carbon energy mixes.

Autodoc Brings Its Marketplace Model to the UK

Bridgestone Switches On Driver-in-the-Loop Tyre Simulator at Rome R&D Centre

Bridgestone’s new driver-in-the-loop simulator is live near Rome, aiming to speed tyre design while cutting prototype demand.

Bandag Names Alba Tyre Management As Scottish Franchise Partner

Bandag appoints Alba as a Cornerstone franchisee, adding capacity, digital traceability and a stronger Scottish footprint for retreads.

RTX 2026 Registration Opens Ahead of June Event

Free visitor registration is now open for Road Transport Expo (RTX) 2026, taking place 30 June to 2 July at NAEC Stoneleigh, Warwickshire.

Sweden’s Enviro Seeks Court-Approved Reorganisation After Liquidity Squeeze

Enviro has applied for Swedish company reorganisation, saying it can fund operations for three months while it seeks new financing and creditor agreements.

Pirelli appoints Dario Marrafuschi as new Head of Motorsport Business Unit

Pirelli promotes Dario Marrafuschi to lead its Motorsport Business Unit from 1 March, with Mario Isola supporting the handover until 1 July 2025.

Tyre Industry in Numbers: The February 2026 Stats That Shaped the Sector

February 2026's standout tyre figures show where capacity, cost and compliance pressures are moving next.

Pirelli Recognised as World's Most Sustainable Tyre Maker in S&P Global's 2026 Sustainability Yearbook

Hankook Tyre UK Appoints Ho Seok Chea as New Managing Director

Ho Seok Chea has become Managing Director of Hankook Tyre UK, effective 1 January 2026, based in Daventry.

Oak Group Holdings to Expand Tyre Wholesale Business into Wales

Oak Group Holdings will open its first Welsh warehouse in Newport in summer 2026, adding capacity for 250,000 tyres.

What Does Carbon-Neutral Advertising Actually Mean and Why Should Tyre Industry Marketers Care?

Carbon-neutral advertising uses measurement and offsets to balance campaign emissions, relevant to tyre firms reporting Scope 3.

GT Radial Launches Maxmiler Pro2 with Improved Fuel Efficiency and Wet Braking

GT Radial’s Maxmiler Pro2 claims 15% lower rolling resistance and 8% better wet braking for vans.

Mitsubishi UK Targets 60 Sales Dealers Ahead of 2026 Launches

Mitsubishi plans 60 UK sales dealers ahead of Outlander PHEV and L200 Series 7 launches in summer 2026.

Industry Rallies Around ATS Euromaster Staff as Network Winds Down

Formula One Autocentres acquires 35 sites, Halfords pledges guaranteed interviews, and independents move to fill the gap.

The Hidden Pollutant: How Tyre Wear is Coming Under the EU's Spotlight

EU Euro 7 creates a legal route to set tyre abrasion limits, pushing new testing and compound innovation.

SMMT Launches “Meet the Bus Operator” One-to-Ones at Bus & Coach Expo 2026

SMMT and BCoE will host one-to-one ZEB supplier meetings on 23 April 2026 at NEC Birmingham.

NAMA Tires Expands European Supply with Industry 4.0 Cambodian Facility

NAMA’s Cambodia Industry 4.0 plant targets 20m PCR capacity to support steadier European allocations.

Purple Snow Ivalo Centre Links Nexen’s Virtual R&D to Arctic Testing

Nexen has opened its Purple Snow Ivalo Centre in Finland to accelerate winter and all-weather tyre development for Europe.

TyreNews.co.uk Launches Industry's First Carbon-Neutral Advertising Platform

TyreNews.co.uk becomes a fully offset website and offers advertisers carbon-neutral campaigns via verified tree-planting programmes.

Britain Must Train More Motoring Apprentices or Risk Future Breakdown, Warns Halfords

New analysis reveals a 14% decline in young people starting motoring apprenticeships over three years, despite overall apprenticeship numbers rising.

Michelin and Bridgestone Hold Ground in Global Brand Rankings as Tech Giants Dominate

Brand Finance’s 2026 update keeps Michelin and Bridgestone atop tyre brands while tech platforms dominate global strength and value tables.