Bond International Acquires Tyresoft to Strengthen Digital Strategy and Leadership Team

Bond International acquires Tyresoft and appoints founder Marcus Hathaway to lead systems development.

Bond International Acquires Tyresoft, Adds New Board-Level Tech Role. Image: Bond International.
Bond International Acquires Tyresoft, Adds New Board-Level Tech Role. Image: Bond International.

Bond International has finalised the acquisition of Tyresoft Ltd, a Worcester-based software company specialising in management systems for the tyre and automotive industries. The acquisition, completed in April 2025, forms part of Bond’s continued investment in technology following its earlier purchase of tyre monitoring software provider Tyrescope Ltd.

Tyresoft’s Expertise and Market Role

Established in 2011 by Marcus Hathaway, Tyresoft provides an all-in-one management platform used by tyre retailers and automotive businesses across the UK. Known for its integrated software covering point-of-sale, stock control, customer communications, and business reporting, Tyresoft has developed a strong market position.

The business will remain operational under the Bond International group, with a leadership reshuffle following the acquisition.

Leadership Integration and Strategic Direction

As part of the deal, Marcus Hathaway will join Bond International’s board as Director of Systems Development. He will remain involved in guiding Tyresoft’s software roadmap. Oliver Russell has been appointed Managing Director at Tyresoft, taking responsibility for day-to-day operations.

Bond International CEO Charlie Bond noted the longstanding relationship with Hathaway and highlighted the importance of systems development in the company's next phase of growth. He stated that Bond has focused on expanding its warehouse and delivery infrastructure over the past five years, now reaching 96% of mainland UK with same-day delivery. The company is now prioritising software integration to support further expansion.

Strengthening Digital Tools for the UK Tyre Market

This acquisition supports Bond’s broader goal of delivering advanced tools and platforms to its retail network. By combining Tyresoft’s software with Bond’s physical distribution infrastructure, the company aims to provide more seamless and data-driven services to its customers.

Marcus Hathaway described the partnership as a strong opportunity to expand Tyresoft’s impact through increased investment and shared vision, emphasising that Tyresoft customers would benefit directly from the alignment with Bond’s operational scale and commitment to software development.

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Bond International’s acquisition of Tyresoft signals a decisive shift in the UK tyre sector toward vertical integration between logistics and software. As supply networks reach maturity, the focus is turning to digital systems that offer real-time visibility, smarter inventory management, and enhanced service delivery, critical areas for competitiveness in both retail and wholesale.

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Tagged with: Bond International, Tyresoft, tyre software, automotive software, tyre retail systems, UK tyre market, tyre distribution, digital transformation, Marcus Hathaway, Charlie Bond

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