Bridgestone will debut its new Fleet Data Analytics and Advisory Services at Road Transport Expo 2025, expanding its digital offering for commercial operators. The solution forms part of the Bridgestone Fleet Care platform and aims to reduce total cost of ownership (TCO) while improving fuel efficiency and environmental impact.
The platform uses advanced data analysis to help fleet operators gain operational visibility, offering tailored recommendations to enhance performance, sustainability and safety.
The new analytics solution builds on Bridgestone’s existing digital strategy by providing:
▪ Actionable insights based on large-scale operational data
▪ Custom advisory to improve fleet performance and cost control
▪ Support for sustainability reporting and emissions reduction
According to Bridgestone, the platform is underpinned by an extensive data set of 16 billion tracepoints and 40 million trips analysed each month.
Alongside this, Bridgestone will highlight a full range of commercial tyres including the Ecopia ENLITEN, engineered for fuel efficiency and durability in long-haul operations. The ENLITEN technology package is designed to align with future EV adoption while lowering rolling resistance and total emissions.
Also featured on Stand G61 will be a suite of solutions from Webfleet – Bridgestone’s global fleet management brand – with a strong focus on electrification, driver communication and safety. Products on display include:
▪ EV management tools for battery monitoring, route planning and charge coordination
▪ PRO X Driver Terminal, a professional-grade tablet to support driver workflow and communication
▪ Secure Truck Parking, developed with Bosch, giving access to Europe's largest secure parking network
Additional tools in tachograph compliance, trailer tracking and asset management will also be demonstrated, supporting commercial fleets with compliance and real-time visibility.
Tagged with: Bridgestone, Fleet Care, fleet data analytics, commercial tyres, EV fleet management, Road Transport Expo, Webfleet, smart tyres, Ecopia ENLITEN, connected fleet, total cost of ownership, fuel efficiency, secure truck parking, fleet sustainability
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
.png)
.png)
.png)
