Following a record-setting 2024, Tyre News Media entered 2025 with a sharper editorial focus, with goals of growing our readership, and a firm commitment to covering sustainability in the tyre sector. Looking back over Q1 the publication has seen steady growth in audience engagement and advertiser support.
Based on the UK and with a predominantly European readership we are seeing growing international visibility:
▪ Over 65,000 active users in Q1 2025 = a year-on-year increase of approximately 11.3%
▪ More than 100,000 website sessions, reflecting regular return traffic from trade professionals.
▪ Nearly 370,000 page views, indicating strong content engagement.
This growth builds on our platforms momentum in 2024.
Sustainability continues to shape Tyre News Media’s editorial agenda. In Q1, we featured:
▪ Insights into tyre recycling and circular economy models.
▪ Coverage on extended producer responsibility (EPR) and policy changes across Europe.
▪ Features on sustainable rubber sourcing and its implications for tyre manufacturers and suppliers.
These stories align with our long-standing commitment to spotlighting responsible industry practices.
As 2025 progresses, Tyre News Media is prioritising:
▪ A focus on interactive and educational content to better inform and engage professionals.
▪ Extended reporting on EV tyres, smart technology and green manufacturing.
▪ Strategic collaborations with industry bodies, innovators, and sustainability leaders.
Tyre News Media’s strong Q1 performance reflects not just our growth in reach, but also our depth of engagement, with return traffic, high page views per session, and a consistently growing subscriber base.
Our digital-first editorial approach, allows us to continue to evolve our platform to help forward-thinking tyre brands and solution providers connect with a more engaged, sustainability-conscious audience.
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
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