Evonik renews BVB deal as “Champion Partner” for five more years

After nearly two decades as Borussia Dortmund’s shirt sponsor, Evonik has confirmed it will continue its relationship with the Bundesliga club in a new capacity. Under a five-year agreement, the German chemical group becomes BVB’s “Champion Partner”, focusing on areas of joint strategic interest such as sustainability, health, and international branding.

From Shirt Sponsor to Strategic Ally

Evonik’s visibility in football has grown significantly since it first partnered with BVB in the early 2000s. The brand leveraged the platform to strengthen its international profile, especially in key markets. The transition to “Champion Partner” reflects a broader strategic direction, allowing Evonik to remain active in football sponsorship while aligning with its corporate priorities.

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Focus Areas: Health, Sustainability and Global Outreach

The renewed partnership will place emphasis on sustainability and health—two pillars that feature prominently in both organisations’ future plans. Evonik will continue to use BVB’s global reach to support client engagement, employer branding, and market positioning.

Joint activities will include international summer tours, the BVB football academy, and digital initiatives such as e-football. The financial terms of the new deal were not disclosed.

Long-Term Commitment in Challenging Times

Norbert Ness, Head of Strategic Communications at Evonik, noted the rarity of such long sponsorships in today’s football landscape and reaffirmed the company’s commitment to deriving long-term value from the partnership. BVB Managing Director Carsten Cramer echoed this, calling the collaboration a model for enduring commercial partnerships in sport.

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Tagged with: Evonik, Borussia Dortmund, football sponsorship, Champion Partner, strategic branding, sustainability in sport, health and wellbeing, employer branding, global market engagement

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