Kumho Tyre UK recently hosted a customer experience day at Oulton Park, giving guests from across the UK a chance to evaluate the brand's high-performance tyres in both everyday and high-speed conditions.
The event featured hands-on driving sessions using vehicles fitted with Kumho's Ecsta Sport and Ecsta Sport S tyres. Attendees experienced the tyres on public-road style handling tracks and under racetrack pressures, offering a complete picture of performance, control, and responsiveness.
Participants tested a variety of vehicles, from sports cars to more conventional models, gaining direct insight into the tyres' behaviour under braking, cornering, and acceleration. Kumho reports that driver feedback was overwhelmingly positive, highlighting grip stability and steering confidence as key strengths.
The Ecsta Sport series represents Kumho's ultra high-performance offering, aimed at drivers seeking dynamic handling and road feedback. Designed for dry and wet conditions alike, the tyres are developed with sports saloon and performance vehicle fitments in mind.
The event was led by Kumho's UK and Ireland team, headed by Executive Managing Director Richard Lyons. The day served not only as a product demonstration but also a brand touchpoint, reinforcing Kumho's investment in both product development and customer relationships.
Tagged with: Kumho, ultra high-performance tyres, Ecsta Sport, Ecsta Sport S, track day, customer experience, UHP tyres, performance tyres
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
.png)
.png)
.png)
.jpg)
.jpg)