Prometeon Tyre Group has marked a successful return to the Road Transport Expo (RTX) with its most extensive UK display to date, presenting its full Prometeon-branded premium truck tyre line-up and engaging directly with fleet professionals from across the country.
Held at the NAEC Stoneleigh from 24–26 June, RTX 2025 attracted thousands of transport operators and sector stakeholders. Prometeon’s stand in Hall 2A (GR32) stood out with its scale, branding, and technical offering, welcoming over 200 visitors during the three-day event.
A central feature of the stand was Prometeon’s latest Serie 02 premium truck tyres. Six models from the range were on display, each designed and tested in Europe with UK and continental fleet operations in mind.
Key products included the new Serie 02 Proway regional tyre line, which was particularly well received by visitors looking for solutions in regional haulage and mixed-use applications. Interest centred around the tyres’ claimed benefits in terms of durability, mileage, and cost efficiency — factors that remain critical for commercial fleets.
Prometeon used the event to raise awareness of its SuperTruck dealer network and Pro Services offer — a suite of tyre management services aimed at helping operators control costs, reduce downtime and improve lifecycle performance.
The combination of product and service messaging helped reinforce Prometeon’s position as a comprehensive partner for fleet operators.
Beyond the product displays, Prometeon organised informal afternoon networking sessions at the stand, offering refreshments and opportunities for technical discussions. These sessions encouraged greater interaction between the Prometeon team and visitors, creating space for in-depth conversations around fleet needs, tyre selection, and service support.
Reflecting on the event, Steve Tift, Managing Director of Prometeon Tyre Group UK and Ireland, noted the high level of engagement and product interest, confirming plans to return for RTX 2026.
“RTX 2025 has been a fantastic event for Prometeon. It’s given us the platform to connect directly with customers, showcase the quality and depth of our Prometeon-branded premium tyres, and demonstrate how our tyre and service offer continues to evolve to meet the demands of UK fleets,” said Tift.
Tagged with: Prometeon, truck tyres, Serie 02, commercial tyre technology, UK fleets, Road Transport Expo 2025, regional haulage tyres, SuperTruck, tyre management
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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