TyreSafe has announced the winners of its 2025 Awards, recognising organisations and individuals making measurable contributions to tyre safety through enforcement, education, retail leadership, and technological innovation.
The awards were presented at TyreSafe’s Annual Briefing, attended by nearly 200 stakeholders from the tyre and road safety sectors. The event focused on integrating tyre safety more effectively into the national road safety narrative, highlighting collaboration from local communities to national authorities.
Chair of TyreSafe, Stuart Lovatt, praised the winners’ dedication to saving lives through practical and forward-thinking initiatives. “These exceptional organisations and individuals demonstrate the power of dedication and innovation in improving tyre safety,” he said.
Lancashire County Council Road Safety Team
Recognised for a council-wide tyre safety programme including roadside inspections, fleet safety tools, and public engagement in partnership with TyreSafe.
Merityre Specialists
Completed over 20,000 free tyre checks in 2024, recorded an 11% rise in tyre maintenance services, and reached more than 1.4 million users digitally.
Eden Tyres & Servicing
Delivered tyre safety content via YouTube, Facebook and TikTok, gaining trust among consumers and national media coverage for clear communication.
Pirelli UK Tyres Ltd
Recognised for combining community education via sports club outreach with continuous product safety development in its UK operations.
Anyline GmbH
Awarded for AI-powered mobile tyre scanning, enabling fast, accurate inspections and tamper-proof digital records for better roadworthiness checks.
The Motor Ombudsman
‘Make Time for Tyres’ campaign used under-inflation cost messaging, engaging graphics and broad media coverage to drive national awareness.
Business in the Community Northern Ireland
Their ‘Responsible Driving and the Fatal Five’ campaign generated over 2 million impressions through strategic partnerships and strong storytelling.
RoSPA
Integrated tyre safety into the National Accident Prevention Strategy, and advocated for tyre awareness at the highest levels of policy and governance.
Sophie Lyden (Westgate Tyres / Fresh Drivers UK)
Known as “The Tyre Lady”, Sophie delivered workshops, created viral educational content, and built collaborations with schools and emergency services.
Jersey Government
Inspected nearly 1,000 tyres during a public campaign, with 48% showing safety issues—findings now feed into the island’s Collision and Casualty Reduction Plan.
Warwickshire Road Safety Partnership
Won for its ‘Garage Anxiety’ initiative: after-hours workshops helped young drivers understand and trust vehicle safety checks in a relaxed environment.
Halfords
Acknowledged for a national campaign tackling pothole-related tyre damage. Provided over 5,000 repairs and reached more than 2 million people through their free Pothole Check and Motoring Club.
ATMA (India)
The Automotive Tyre Manufacturers’ Association (India) delivered safety training to 20,000+ participants, checked 30,000+ tyres, and launched an Ideathon to develop future safety leaders.
The TyreSafe Awards underscore the importance of multi-sectoral cooperation in advancing tyre safety, combining local council efforts, community engagement, retail digital strategy and emerging AI solutions. The growing role of connected, data-driven inspection tools such as mobile scanning also points to future-proofing efforts in road safety, a priority that aligns with wider industry trends in automation, EV-readiness, and smart tyre integration.
Tagged with: TyreSafe 2025, tyre safety, AI tyre inspection, mobile scanning, community tyre checks, road safety, tyre retailers, pothole checks, EV-ready tyres, tyre education UK, fleet safety, enforcement, smart tyre tech
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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