Vaculug has added a fresh truck-tyre family, ZEXY, to its line-up after unveiling the range at June’s Road Transport Expo. The launch meets growing fleet demand for tyres that cope with changing road types without sacrificing tread life or safety.
What the ZEXY range includes
▪ Eight patterns: DL, DM, SA, SL, TA, TA1, TM, TX, covering steer, drive and trailer positions
▪ Sizes from 315/70R22.5 to 315/80R22.5 today, with further fitments due later this year
▪ Focus on mileage: compound formulation aims to slow uneven wear and extend replacement intervals (ZEXY DL)
▪ Wet-grip features such as wide drainage grooves (ZEXY SA) for regional haul routes
▪ On/Off-road tread (ZEXY TM) designed to resist stone retention on construction or quarry approaches
New marketing campaign turns heads
Vaculug has already kicked off a playful advertising push for the range, fronted by a retro-style monochrome poster that shows a gorilla gleefully swinging on a ZEXY tyre with the strap-line “Now that’s a Zexy tyre!”.
The light-hearted creative departs from traditional truck-tyre visuals, making the campaign instantly eye-catching while reinforcing the tyre’s durability message in a fun, memorable way.
Why it matters for fleet managers
Mixed-route fleets must balance cost-per-kilometre with compliance and uptime. By standardising on a tyre family built for multiple applications, operators can:
- Simplify stock-holding and casing management
- Reduce unplanned downtime caused by premature wear
- Streamline driver training through consistent handling feel
Availability and next steps
The first ZEXY products are already listed on Vaculug’s online portfolio: https://www.vaculug.com/our-tyre-portfolio/ with additional sizes planned as market feedback comes in. Fleet trials begin this summer and Vaculug says retreadable casings remain central to the offer, supporting lower whole-life cost strategies.
Tagged with: Vaculug, ZEXY, truck tyres, mixed-route fleets, retreading, Road Transport Expo, commercial tyres
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