Market Intelligence

Nexen Tire Launches Tongue Twister Challenge with FC Bayern's Leon Goretzka

Published:
November 17, 2025
Author:
Oliver Henderson

Nexen Tire has launched an interactive social media campaign featuring FC Bayern Munich midfielder Leon Goretzka, challenging football fans to demonstrate their tongue twister abilities through the #WeGotYouChallenge.

The week-long campaign, running from 17 to 23 November, invites participants to record themselves attempting a tongue twister and share their efforts on social media for a chance to win an array of prizes, including FC Bayern match tickets and signed memorabilia.

To enter, fans must post their tongue twister attempt as a Reel on either Instagram or Facebook, tag @nexentiredeutschland_official, and include the campaign hashtag #WeGotYouChallenge.

The initiative offers several attractive prizes for the most creative entries:

  • Two pairs of FC Bayern tickets with hotel accommodation and travel voucher
  • One FC Bayern jersey signed by Leon Goretzka
  • A set of four Nexen winter tyres
  • 20 Nexen Tire thermo cups

The campaign represents the latest activation in Nexen Tire's ongoing partnership with the German football club, aiming to strengthen fan engagement through interactive digital experiences.

CK (Changki) Noh, Director and Head of Brand Strategy Europe at Nexen Tire Europe, commented: "We wanted to create a challenge that combines fun, football, and our 'We Got You' spirit. Leon Goretzka's involvement brings energy and authenticity to this campaign, and we're excited to see fans join in."

The company is encouraging participants to showcase their creativity and share the challenge with friends to maximise their chances of winning.

Further information is available at www.nexentire.com/international.

Tagged with: Nexen Tire, FC Bayern Munich, Leon Goretzka, #WeGotYouChallenge, social media contest, winter tyres, Germany tyre market, Instagram Reels, fan engagement, prize draw

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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