Nexen Tire Launches WINGUARD Sport 3 and Winter Promo in Germany

Nexen Tire has launched the WINGUARD Sport 3 ultra-high-performance (UHP) winter tyre in Germany, supported by a seasonal consumer promotion. The tyre covers 16–22-inch sizes and enters distribution from September 2025, produced in Nexen’s Žatec, Czech Republic plant. The campaign runs nationwide and includes a prize draw for qualifying winter or all-season purchases made between 15 September and 30 November 2025.

Product: What’s New in WINGUARD Sport 3

• V-shape design creates a more uniform contact patch for stable snow handling.
• Wide tread pattern enlarges the contact area to aid winter traction.
• Centre block grouping increases pattern stiffness to support braking control.
• 3D kerf technology improves block rigidity for shorter stops and precise steering.

Sizes, Fitments and Availability

The WINGUARD Sport 3 launches with 79 SKUs for 2025, with 66 more planned for 2026, spanning 16–22 inches for a broad range of European passenger vehicles. Series production began in August 2025 at Žatec to supply the Germany roll-out from September 2025.

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Germany Consumer Promotion: Key Dates and Prizes

Promotion window: 15 September–30 November 2025. Customers who purchase any Nexen winter or all-season tyre can register at the campaign site to enter the draw. Registration is live at the nexen-rutschlos microsite.

Prizes include:

• 2× VIP Turin trips (flights, hotel, Juventus FC tickets and a Ferrari ride for two)
• 5× sets of Nexen tyres (4 tyres per set)
• 50× thermal mugs

Nexen Tire’s 2025 momentum in Europe underpins this winter push:

• The company reported record Q1 2025 revenue, supported by European sales and OE supply, signalling strong replacement demand heading into winter.
• In Germany, Nexen has grown on-street visibility, including a branded Frankfurt tram activation during peak season.
• The brand has also strengthened its local retail coverage by expanding its German sales team amid rising retail volumes.

Technical Snapshot (UHP Winter)

• Segment: Passenger car UHP winter tyre
• Size range: 16–22 inches (79 SKUs in 2025; 66 more in 2026)
• Construction highlights: V-shape design; centre block grouping; 3D kerf technology
• Claimed gains vs WINGUARD Sport 2: 12% snow-braking, 3% wet-braking
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For more information, please visit http://www.nexentire.com/international/

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Tagged with: WINGUARD Sport 3, Nexen Tire, UHP winter tyres, Germany promotion, snow braking, wet braking, Žatec plant, Juventus partnership, tyre retail Germany, winter fitments, tyre prize draw, European winter tyres

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