Transense Expands European Tyre Technology Distribution

Transense Technologies has appointed Hamaton and Tyresure as preferred distributors for its Translogik inspection tools and TireTask software. The agreement gives Transense a dedicated distribution partner operating in mainland Europe. Stock held in Germany should improve delivery, purchasing and technical support for fleets, tyre dealers and vehicle workshops across the European Union.

A regional route to market

Hamaton and Tyresure will offer Transense’s full Translogik range across Europe and the Middle East.

The portfolio includes TLGX handheld devices for recording tread depth and tyre pressure. Selected models can also read tyre pressure monitoring systems and radio-frequency identification tags.

The devices connect inspection activity with the TireTask tyre management platform. This allows operators to create digital tyre records and monitor condition throughout an asset’s working life.

Products will be stocked at Hamaton’s German distribution centre. Transense says this will reduce delivery times within the EU and provide customers with local technical support.

Ryan Maughan, managing director of Transense Technologies, described the appointment as an important step in the company’s international expansion.

He said Hamaton and Tyresure had the technical knowledge, customer relationships and regional reach needed to support wider use of digital inspection technology.

The agreement follows Transense’s July appointment of Bartec USA as a distributor covering the United States, Canada and Mexico. It therefore signals a broader effort to build specialist sales channels beyond the company’s direct business.

Connected inspections gain relevance

The commercial case for digital inspection tools is being strengthened by changes in vehicle technology and tyre identification.

EU safety legislation extended tyre pressure monitoring requirements to newly registered heavy commercial vehicles and trailers during 2024. The rules increase the importance of equipment that can interrogate sensors while recording supporting inspection data.

However, tyre pressure monitoring systems do not remove the need for physical tyre checks. Fleets must still assess tread condition, damage and correct inflation during routine maintenance.

The Translogik system is designed to place these readings within one digital workflow. This can reduce manual data entry and create a traceable inspection history.

Tyre News has previously examined Transense’s lower-cost RFID and TPMS inspection tools, which were introduced to make connected data capture more accessible.

The company has also developed a connected digital tyre inflator with TireTask integration, extending data collection into workshop inflation procedures.

Preparing for product-level data

Radio-frequency identification is also becoming more relevant as manufacturers introduce digitally identifiable tyres.

An embedded RFID tag can provide a unique identity linked to information such as the tyre manufacturer, model, size and serial number. Inspection platforms can associate this identity with pressure, tread and service records.

The European Union’s Ecodesign for Sustainable Products Regulation also establishes the framework for Digital Product Passports. Tyres are included among the product groups prioritised within the European Commission’s 2025–2030 working programme.

Detailed tyre-specific obligations will depend on future delegated legislation. The timing, required data fields and implementation arrangements should therefore not be treated as final.

Even so, the direction of policy points towards greater product-level traceability. Inspection systems capable of connecting physical tyres with reliable digital records may consequently become more valuable to manufacturers, service providers, fleets and recovery businesses.

Further information on the regulatory framework is available through the European Union’s Ecodesign for Sustainable Products programme.

Building on Hamaton’s TPMS network

Hamaton and Tyresure already supply tyre pressure monitoring sensors, valves, service kits and diagnostic equipment to passenger and commercial vehicle customers.

Their existing network gives Transense access to tyre service providers and automotive aftermarket businesses across several European markets.

Martin Blakey, managing director of Hamaton and Tyresure, said customers increasingly wanted integrated systems offering greater visibility of tyre condition.

He added that Translogik would complement the companies’ existing TPMS products by introducing digital inspection and lifecycle management capabilities.

For Transense, the value of the agreement will depend on whether the distribution network converts easier product access into sustained hardware and software adoption.

For customers, its immediate significance is more practical. EU-based stock and regional support could lower the barriers to deploying connected tyre inspections across multi-country fleet and service operations.

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Tagged with: digital tyre management, Translogik tyre inspection, TireTask software, Hamaton, Tyresure, TPMS tools, RFID tyres, fleet tyre inspections, tyre data traceability, connected tyre technology, commercial vehicle tyres, Digital Product Passport

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