Tyre News has rebuilt its site around a clearer taxonomy and refreshed advertising packages to help readers reach relevant coverage faster and give marketers accountable placements. Each story now sits in a defined Category, one or more Sectors and, where appropriate, a Tyre Segment. Cleaner URLs and evergreen hubs sit behind the experience, aligning editorial discovery with measurable Share of Voice campaigns.
Coverage is organised into Category hubs such as EV & Future Mobility, Fleets & Operators, Manufacturing & Supply Chain, Sustainability & Circular Economy, Technology & Innovation, Market Intelligence, Off-Highway & Specialty, People & Careers, Partner Insights, Global News and Smart & Connected Tyres. Sectors mirror the industry—Tyre Manufacturing, OE Tyres, Tyre Wholesale, Fleet Tyre Business, Tyre Retail, Online Tyre Business, Tyre Recovery and Recycling, while Segments like Truck or EV Tyres let readers drill into product types when it matters.
Readers can start from the News menu, choose a Category hub and refine by Sector to stay within their view of the market. Because URLs are clean and predictable, teams can link colleagues directly to the exact slice of coverage they need. Hubs remain evergreen, continually surfacing new and archived pieces such as recent reporting on Big Atom’s digital ELT tracking and market updates from major manufacturers.
“Our aim is shorter paths to the right stories and consistent, context-rich placements for sponsors,” The redesign will improve reader experience while giving advertisers predictable delivery and transparent reporting.
Run-of-site display is now sold on monthly packages with viewable floors measured in Google Ad Manager.
Essential is £500/month with a 25k viewable floor and a sitewide MPU.
Growth is £650/month and combines a Homepage Leaderboard with a 40k floor and a sitewide MPU with a 30k floor.
Category Leader is £1,000/month and includes exclusive Category Sponsorship with a 20k category-impression floor plus the homepage and MPU placements. Minimum term is three months.
Optional extras include a clearly labelled sponsored article (£180) featured on the home page for seven days with a permanent article page, an extra newsletter banner at £200 per send, and a full newsletter takeover at £440 per send.
Because hubs pool qualified impressions by topic, the taxonomy supports Share of Voice delivery across News and Category pages. Tyre News’ run-of-site display explainer sets out how SOV is counted and paced, and how sponsorships can align with real buyer journeys across Categories and Sectors.
Floors are guaranteed as viewable impressions; clicks aren’t guaranteed, but CTR benchmarks are shared by placement, with a free creative swap if performance slips below benchmark. Targeting can weight delivery towards selected Categories when needed, and competitive separation is available on request. UTM support is available for campaign diagnostics from hub pages into owned channels.
Manufacturing, wholesale, fleet and retail teams can stay inside their Sector view and follow what matters to them. Marketers gain consistent reach when a single press release appears in a Category, the relevant Sectors and an appropriate Segment—linking product news to active demand in context, as seen in recent technology and market coverage across Tyre News.
Explore run-of-site packages and sponsorships on our Opportunities pages, including Category and Sector options designed for steady frequency and clear labelling, or email info@tyrenews.co.uk to discuss a plan that fits your goals.
Tagged with: Tyre News advertising rates, Share of Voice, category sponsorship, sector sponsorship, viewable impressions, breadcrumbs, evergreen hubs, B2B tyre marketing, Google Ad Manager, UK tyre industry
