Universal Tyres says its Cologne debut helped strengthen trade links and open new international conversations.
Michelin and Scale-Up Booster are accelerating OYA Urban Tree, an inflatable shade system for cities and events.
Mitas and HCFS will show VF tractor and implement tyres at the Royal Norfolk Show in June.
Davanti will supply tyres and funding for Mission Motorsport’s 2026 Race of Remembrance.
TyreSafe’s 20th Annual Briefing drew more than 200 delegates as tyre safety gained renewed policy focus.
JK Tyre used Tire Cologne to show PCR, van and TBR tyres developed for European customers.
PRINX has launched its Xelera truck tyre family for long-haul, regional and mixed fleet operations.
International Tyres appoints Joanna James and Paula Latcham as Area Sales Managers to support trade customers.
Sailun used The Tire Cologne to link product development, brand growth and European supply plans.
Tire360Europe will manage Toyo Tires sales and marketing across DACH and the Nordics.
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