Goodyear’s Fast Is In Us campaign puts Eagle tyres at the centre of its global performance marketing.
CEAT is building a more local European operating model to support tyre growth across core regional markets.
EU duties on Chinese car and light vehicle tyres could reshape pricing, sourcing and brand competition.
ZC Rubber is exploring self-healing lunar tyre technology as tyre makers push into space mobility R&D.
Bridgestone and Penske say tyre, fuel and routing measures can cut fleet CO₂ under real-world conditions.
Ascenso and BA Bush launch a UK app giving off-road users faster access to tyre pressure and load data.
Triangle Tyre will use The Tire Cologne 2026 to present its European growth plan, ESG focus and latest tyre ranges.
Linglong is discussing a US$2bn Egyptian tyre complex aimed at passenger, truck and export markets.
Magna Tyres will present its MA801 TR solid tyre for recycling and heavy industrial use at IFAT Munich.
Global tyre groups report mixed Q1 figures as premium demand, cost control and currency pressure shape results.
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