Tyre Industry Marketing Goes Digital as Buyers Move Online

Data shows tyre makers and retailers have pivoted to digital news, e-commerce and data-driven marketing as consumers research and buy online.

Recykl Secures PFR Financing to Expand Tyre Recycling in Germany and the Baltics

Recykl lands PFR financing to buy Lithuania’s APG and Germany’s HRV, widening ELT collection and processing across Europe.

First female head for Michelin Korea as Michelle Zhu takes charge

Michelle Zhu is appointed Managing Director of Michelin Korea, the company’s first female head since its 1991 launch.

NTDA Crowns 2025 Tyre Industry Awards Winners in Milton Keynes

Firestone FS592 Steer Tyre Debuts with Next‑Gen ENLITEN

Firestone’s new FS592 steer tyre brings deeper tread, wider footprint and ENLITEN casing to boost mileage, efficiency and retread value.

Linglong opens 50th-anniversary programme with London partner summit

Linglong gathered 200 distributors in London to open its 50th-anniversary programme, highlighting R&D, global growth and partner awards.