BKT Europe Names Paolo Mantovani to Lead OEM Industrial & OTR

BKT Europe has named Paolo Mantovani Head OEM Industrial & OTR Europe, advancing its original equipment (OE) growth plans across key European markets. The move adds leadership depth and aims to accelerate engagement with OEMs. The company also confirmed Silvia Busnelli as Head OEM Agriculture Europe and hired Melodie Dubreuil as OEM Technical Manager EMEA. The appointments are effective immediately and align with BKT’s 2030 ambitions.

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Mantovani brings more than 15 years’ experience across passenger, truck, retread and off-road segments. His brief is to deepen OEM relationships and sharpen BKT Europe’s OE execution in industrial and off-the-road (OTR) tyres.

“This decision reflects our bold commitment to scaling our OE business worldwide — with Europe being a critical part of that journey. Paolo’s arrival enhances our ability to engage with OEMs at the highest level and deliver long-term value through performance, partnership, and innovation. We are building a team capable of transforming our strong ambitions into reality at a global level,” said Ludovic Revel, President Global OEM at BKT.

Context from recent coverage

BKT’s FY25 update signalled continued OTR momentum and investment, supporting the OE push. Tyre News reported Europe accounts for a major share of export revenue, alongside fresh capex.

BKT also incorporated a Netherlands subsidiary to improve European access and service, indicating a wider regional build-out that complements today’s appointments.

For company background and product range across agriculture, industrial and OTR, see BKT’s corporate profile: bkt-tires.com

Roles strengthening the OE channel

Industrial & OTR leadership

• Paolo Mantovani, Head OEM Industrial & OTR Europe: tasked with expanding OE fitments and aligning technical-commercial delivery across priority markets.

Agriculture leadership

• Silvia Busnelli, Head OEM Agriculture Europe: promoted following sustained progress developing the OE agriculture channel and deep product expertise.

Technical interface for OEMs

• Melodie Dubreuil, OEM Technical Manager EMEA: brings six years’ tyre industry experience, including two at CNH Europe, to support validation and fitment programmes.

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Tagged with: BKT, BKT Europe, original equipment (OE), industrial tyres, OTR tyres, OEM partnerships, European market, agriculture tyres, appointments, CNH Europe, tyre manufacturing, off-highway tyres

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