BKT Europe has announced a significant reorganisation of its Global OEM Sales structure, eliminating the role of President Global OEM Sales as part of efforts to streamline its commercial operations.
Under the revised organisational model, the company's various regional divisions will now report directly to Lucia Salmaso, Managing Director of BKT Europe. The restructuring is designed to simplify decision-making processes and improve commercial governance across the organisation.
As a result of the changes, the position of President Global OEM Sales, which was held by Ludovic Revel, has been eliminated. Mr Revel's collaboration with BKT Europe concluded on 24th November 2025.
In a statement, BKT Europe thanked Mr Revel for his professional contribution during his tenure with the company and extended best wishes for his future endeavours.
The organisational revision represents BKT Europe's latest move to optimise its operational structure as the off-highway tyre manufacturer continues to develop its presence in the European market.
BKT, which specialises in tyres for agricultural, industrial, construction, and mining applications, has been expanding its footprint across Europe in recent years, with its European headquarters based in Seregno, Italy.
Tagged with: BKT Europe, OEM sales, original equipment, off-highway tyres, commercial governance, agricultural tyres, OTR tyres, European market, leadership change, Seregno Italy, OE fitments, fleet replacement demand
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