Bridgestone, is continuing its partnership with game developer and publisher Milestone on the latest instalment of its RIDE videogame series. Launching today, RIDE 6 represents the most ambitious and comprehensive chapter of the motorcycle racing franchise, featuring new bikes, terrains, tracks and the latest Bridgestone tyres.
Following successful collaborations on RIDE 4 and RIDE 5, Bridgestone returns as the game's official tyre supplier, bringing its real-world premium motorcycle tyres to the virtual circuit. With new dual-physics gameplay, RIDE 6 players worldwide can experience the performance and durability that Bridgestone tyres deliver to riders every day – on the road, track and trail.
"RIDE 6 is the most realistic and wide-ranging entry in the series so far, making it the ideal platform to showcase our extensive premium motorcycle tyre portfolio and its performance," said Nico Thuy, director of motorcycle at Bridgestone EMEA. "With expanded modes, new features and a stronger Bridgestone presence throughout the experience than ever before, the game takes our long-standing partnership with Milestone to the next level. Through the RIDE series, we're both strengthening our leadership in motorcycle tyres and showcasing our racing legacy in a fun, engaging way to riders and gamers worldwide."
The most immersive RIDE experience yet
New to RIDE 6 is the RIDE Fest career mode, where players can step into the shoes of a real rider and compete for the number one spot by racing against 10 two-wheel legends including Casey Stoner, Guy Martin and Troy Bayliss. RIDE Fest includes a dedicated 'Bridgestone Challenge' chapter, giving players the opportunity to experience Bridgestone tyres across disciplines and surfaces, from circuit racing to endurance events.
In another first for the partnership, Bridgestone is the official sponsor of the revamped RIDE 6 Riding School – the game's training section where players can enhance their skills through dedicated tutorials.
Drawing on the tyre company's long-standing heritage and success in motorcycle racing, including in the FIM Endurance World Championship (EWC), tyre performance and durability are integral to the RIDE 6 experience. As in real racing, virtual riders must manage tyre wear, adapt to changing conditions and make strategic decisions, making tyres a key factor in performance and progression within the game.
Building on its presence in RIDE 5, Bridgestone features more prominently throughout RIDE 6, with branding integrated across tracks, menus and gameplay.
An expanded Bridgestone tyre line-up in RIDE 6
RIDE 6's Bridgestone tyre line-up includes the two latest additions to the company's BATTLAX tyre family, both of which launched this year. The RACING BATTLAX V03 is Bridgestone's new track-only flagship slick tyre, delivering unrivalled grip and faster lap times. Also available in RIDE 6 is the new BATTLAX RACING STREET RS12, a road-legal premium sports tyre that offers the highest dry grip performance in the BATTLAX road line-up.
Furthermore, with off-road races making their first appearance in the franchise, RIDE 6 players can now choose from Bridgestone's line-up of adventure motorcycle tyres, including the BATTLAX ADVENTURECROSS AX41. RIDE 6 users will also have access to the Bridgestone BATTLAX ADVENTURE TRAIL AT41, RACING BATTLAX W01 and BATTLAX HYPERSPORT S23 motorcycle tyres.
RIDE 6 is available now
With over 340 motorcycles* from 21 manufacturers* across seven categories powered by Bridgestone's premium tyres, RIDE 6 offers the most diverse garage in the series' history. Powered by Unreal Engine 5, RIDE 6 is available now on PlayStation 5, Xbox Series X|S, and PC via Steam and Epic Games.
Tagged with: Bridgestone motorcycle tyres, BATTLAX V03, BATTLAX RS12, RIDE 6, Milestone game, tyre wear modelling, endurance racing, Unreal Engine 5, bike game launch, UK tyre trade
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