Hankook Tyre UK has confirmed it will continue as an official infield sponsor of the Convoy Truck Shows for 2026, running alongside the British Truck Racing Championships. The three-event programme keeps the brand firmly embedded in the UK haulage community, with product displays targeting fleet operators, van businesses and electric vehicle customers.
The 2026 Convoy calendar features three dates: Convoy on the Plain (16–17 May), Convoy Cymru (20–21 June) and Convoy in the Park (8–9 August). Hankook will appear as an infield sponsor across all three weekends, each of which runs alongside a British Truck Racing Championship round.
These shows are among the few settings where fleet decision-makers, drivers and tyre suppliers come together under one roof. For commercial tyre brands, that kind of direct access is valuable, opening the door to practical conversations around tyre selection, maintenance planning and casing lifecycle management.
Hankook's display will cover commercial, van, SUV and electric vehicle (EV) fitments. The product line-up includes:
The sponsorship builds on Hankook's broader UK strategy to strengthen relationships with operators and streamline product support. TyreNews.co.uk has previously reported on Hankook's stated 2026 priorities for UK truck tyres, including fleet services and capacity planning, as well as the company's positioning of retreading as part of an integrated lifecycle offer for commercial customers.
Mike Quartley, Event Director at Convoy Truck Shows, confirmed that the agreement was renewed swiftly following last year's collaboration. He noted that Hankook's continued involvement adds genuine value to the events, from the scale and quality of the display through to the overall visitor experience.
For tyre wholesalers and fleet tyre businesses, the practical benefit here is less about brand visibility and more about access. A presence across three events gives Hankook repeated touchpoints with operators ahead of peak summer utilisation, the period when many fleets review wear rates, assess casing condition and plan replacement cycles.
It also gives the trade a live environment to explore newer product categories, particularly around mixed fleets, regional haulage and EV fitments, without relying solely on depot visits or sales calls.
For further context, TyreNews.co.uk has also covered Hankook Tyre UK's leadership change at its Daventry base and how the company has positioned its UK growth agenda for the year ahead.
Tagged: Hankook Tyre UK, Convoy Truck Shows 2026, British Truck Racing Championships, fleet tyres, truck and bus tyres, SmartFlex, trailer tyres, Vantra Transit, Laufenn, EV tyres, iON evo SUV, commercial tyre events
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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