HiQ Tyres & Autocare took part in the Leamington Spa Half Marathon on 15 June as an official sponsor, using the opportunity to promote its mobile HiQ2U tyre fitting and vehicle maintenance service to nearly 2,000 runners and attendees.
A HiQ2U mobile unit led the field of participants along the scenic 13.5-mile route, serving as a symbolic representation of HiQ's focus on speed, reliability and convenience. The HiQ2U service, supported by a nationwide network of over 190 centres, allows customers to access tyre replacements, brake checks, battery changes and other services at home, work or roadside.
Alongside its presence on the course, HiQ hosted a stand in the event village offering branded merchandise and information about its local centres and service offerings. The initiative was designed to increase brand visibility and drive awareness of its mobile fitting capabilities.
HiQ also contributed exclusive prizes for the top race finishers, including complimentary MOTs and service discounts at participating HiQ centres.
Craig Sprigmore, Goodyear Retail Director UK & Ireland, commented that local events offer a platform to connect with customers while demonstrating the benefits of HiQ’s mobile service solutions.
The Leamington sponsorship forms part of HiQ’s broader engagement efforts. In April, a HiQ representative ran in the London Marathon to support its 'Project Pink' campaign, which raised over £150,000 for Breast Cancer Now.
HiQ’s use of its mobile HiQ2U unit as a lead vehicle in a major community race highlights how service flexibility and on-demand vehicle care are becoming key differentiators in the retail tyre sector. As mobile servicing gains traction, especially in urban and time-sensitive markets, demonstrating operational capability in public forums enhances consumer trust and broadens service appeal.
Tagged with: HiQ, HiQ2U, mobile tyre fitting, community engagement, Leamington Spa Half Marathon, fleet servicing, on-demand tyre service, UK tyre centres
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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