Kumho Tire has been recognised with two honours at the 2025 IDEA Design Awards for its Volume and Origami concept tyres.
The awards, presented by the Industrial Designers Society of America (IDSA), are considered one of the four major global design accolades celebrating creative achievements in design excellence.
The South Korean manufacturer received both awards in the Professional Concepts & Speculative Design category.
The Volume concept tyre is designed to adapt its structure and functionality based on speed and road conditions, delivering what Kumho describes as a sustainable and intelligent solution for evolving mobility demands.
Meanwhile, the Origami concept takes inspiration from traditional Japanese paper-folding art and is engineered to provide maximum mobility and efficiency in extraterrestrial environments.
Both designs emerged from Kumho's Technology Outsourcing programme, a collaborative R&D initiative focused on developing next-generation mobility tyres. The programme saw the manufacturer partner with industrial design studio BKID, which specialises in multidisciplinary work spanning high-tech, IT, craft and contemporary art.
Ed Cho, CEO of Kumho Tire U.S.A., said: "This recognition reinforces Kumho Tire's commitment to innovation and design and is a testament to our future-oriented design capabilities and technological excellence. It further reinforces Kumho's charge to deliver sustainable and responsible mobility solutions for the future."
Tagged with: Kumho Tire, IDEA Awards 2025, concept tyres, adaptive tyre design, extraterrestrial mobility, BKID collaboration, IDSA, EV tyres, OE supply, tyre innovation
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
.png)
.png)
.png)
.png)
.jpg)
