Linglong Tire will continue as Chelsea FC’s official global tyre partner for the 2025/26 campaign. The agreement includes prominent digital perimeter branding at Stamford Bridge across men’s and women’s fixtures, rights for hospitality and ticketing, and joint content on club and brand channels. The new Premier League season starts on Sunday, 17 August, when Chelsea host Crystal Palace at Stamford Bridge following their Club World Cup success in July.
“Our collaboration with Chelsea continues to build brand awareness across Europe and engage supporters on matchdays and online,” a Linglong Tire spokesperson said. [Statement paraphrased -- no direct quote available]
Football remains a powerful route to European consumer reach for tyre makers. Linglong Tire’s stadium exposure and social activations align with its recent momentum in OEM supply and brand building.
Chelsea open the 2025/26 Premier League season at home to Crystal Palace on 17 August. The club enters the campaign after winning the expanded FIFA Club World Cup in July, a run that has lifted expectations around Stamford Bridge.
Tagged: Linglong Tire, Chelsea FC, Premier League sponsorship, tyre industry, sports marketing, Stamford Bridge, brand partnership, football sponsorship, tyre branding, B2B marketing, fan engagement, European market
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
.png)
.png)
.png)
.png)
.jpg)
