People & Careers

moveero Appoints Luca Pini as Key Account Manager for Europe

Published:
February 11, 2025
Author:
James Lockwood

moveero has announced the appointment of Luca Pini as Key Account Manager, Europe, where he will collaborate closely with the European operations of major customers, including John Deere and AGCO.

Based at moveero’s test, research, and development facility in Brescia, Italy, Pini brings over 20 years of sales, technical, and commercial expertise in key account management, having worked with original equipment manufacturers (OEMs) worldwide.

John Madsen, moveero’s Commercial Director for Europe, welcomed Pini’s appointment, highlighting his strong industry background:

“I am delighted to welcome Luca to our European sales team; he brings a great deal of knowledge and expertise in the off-highway wheel sector, having worked at organisations including Goodyear and more recently Trelleborg Wheel Systems.
"Luca joins at an exciting time in moveero’s development, and he will play a key role in the continuing evolution of our business.”

With extensive experience in the off-highway wheel sector, Pini’s addition to the team is expected to strengthen moveero’s relationships with key OEM partners and contribute to the company’s strategic growth in the European market.

Editorial Standards & Disclaimer
Tyre News Media is an independent industry publication. Our reporting is based on information available at the time of publication, including company announcements, regulatory filings, official data, research and other sources considered reliable.

Articles may include independent analysis and editorial interpretation. Where appropriate, company statements and third-party claims are attributed to their source. Analysis, estimates and forward-looking observations should not be read as statements of established fact.

Tyre News Media takes reasonable steps to ensure accuracy but welcomes corrections, clarifications and responses from organisations or individuals covered in our reporting. If you believe information is inaccurate or requires clarification, please contact info@tyrenews.co.uk. Material errors will be corrected as appropriate.

Commercial relationships, advertising and sponsorship do not determine Tyre News Media's editorial coverage or conclusions.

Let's Shape the Future of the Tyre Industry Together

Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry.
Supporting the Future of the Tyre Industry
Join the organisations supporting the daily conversations shaping the future of the tyre industry.
Become an Official Sponsor
Untitled UI logotextLogo
© 2026 Tyre News Media. All rights reserved.