NEXEN TIRE is strengthening its relationship with KIA Motors through the expansion of its original equipment (OE) tyre supply for two of KIA’s major global models – the EV6 and the Tasman – marking a strategic milestone in its role within the electrification and SUV mobility segments.
The premium comfort tyre N’FERA Supreme S will now be equipped on KIA EV6 models produced at KIA’s U.S. facility in Georgia. This builds on NEXEN TIRE’s existing OE fitments for EV6 vehicles in Korea and other international markets since 2021.
Engineered for electric vehicles, the N’FERA Supreme S focuses on low rolling resistance, quiet performance, and ride stability. The tyre is already in use on KIA’s EV3 and EV4 models, reinforcing NEXEN TIRE’s commitment to advanced EV mobility.
NEXEN TIRE is also expanding the OE fitment of its ROADIAN HTX2 tyre to the KIA Tasman – a pickup targeted at multiple international markets. Previously supplied for Tasman models exported to Latin America, the tyre will now be fitted to vehicles sold in Korea, the Middle East, Europe, and other global regions.
The ROADIAN HTX2 is designed to meet the dual demands of on-road comfort and off-road durability for SUVs and light trucks, making it well-suited to the varied use cases of the KIA Tasman.
Since entering the OE market for premium automotive brands in 2016, NEXEN TIRE has continued to scale its global supply footprint across a range of next-generation vehicles, including battery electric vehicles (BEVs) and fuel cell electric vehicles (FCEVs).
According to CEO John Bosco (Hyeon Suk) Kim, “This expanded OE supply reflects the deepening of our strategic partnership with KIA and reinforces our position in key global markets, including North America.” He added that the company will continue strengthening its collaborations with global automakers in support of innovation across new mobility platforms.
Tagged with: NEXEN TIRE, KIA EV6, KIA Tasman, N’FERA Supreme S, ROADIAN HTX2, OE tyre supply, electric vehicle tyres, SUV tyres, EV fitments, tyre technology
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
.png)
.png)
.png)
.png)
