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Nexen Tire has launched a newly branded retail shop in Manama, Bahrain, working with local partners IM Tyres W.L.L., Al Jobani and Supreme Tires. The site adds tyre fitting, alignment and basic maintenance services, targeting both performance and everyday drivers. The opening, announced in August 2025, forms part of Nexen Tire’s regional retail strategy across the Middle East.
The Manama location is presented with full interior and exterior Nexen Tire branding and a customer lounge. Core services include:
The Bahrain opening follows other network moves by Nexen Tire in 2025. Recent growth steps include a flagship brand shop in Bangkok that supports premium positioning and regional demand, and stronger trading performance through H1.
See our coverage of the Bangkok flagship launch and the company’s recent profit uplift for wider context.
“Grand Opening in Bahrain! Thrilled to open our first Nexen Tire Brand Shop in the heart of Manama,” Nexen Tire Middle East wrote on Instagram.
Nexen Tire has also been building OEM and marketing traction this year, adding EV and SUV fitments for Kia models and activating sports partnerships in the Gulf. These moves support brand visibility as the company scales retail touchpoints across priority markets.
Bahrain’s concentrated car parc and proximity to key GCC logistics corridors make Manama a practical hub for rapid service and distribution. A branded outlet gives Nexen Tire more control over in-store presentation, product mix and customer experience, useful as the company rolls out newer EV-ready and SUV lines.
Tagged with: Nexen Tire, Bahrain tyre market, Manama retail, GCC tyre distribution, tyre service centre, wheel alignment, EV-ready tyres, Middle East aftermarket, brand shop, automotive aftersales
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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