Wholesale & Distribution

The Daily Digest: 11th November 2025

Published:
November 11, 2025
Author:
Michael Hargreaves
People, products, policy: the tyre stories you might have missed.

Today’s industry round-up spans corporate moves, original equipment wins, agricultural launches, and UK trade updates. Orion named a new chief financial officer, Dunlop secured fitments on Toyota’s Hilux Travo, ETEL created a sustainability sub-committee, and National Highways urged motorists to check tyre labels. In the agri space, Prometeon and BKT highlighted new products at Agritechnica, while UK trade updates included a new NTDA member and leadership news in the battery aftermarket.

A new level of visibility

Orion S.A. confirmed Jonathan “Jon” Puckett will succeed Jeff Glajch as chief financial officer from 1 December 2025. The company said the finance transition supports its specialty chemicals growth plans, following Glajch’s planned retirement.

OE fitments that matter

Sumitomo Rubber said Dunlop Grandtrek A/T31 has been selected as original equipment for Toyota’s new Hilux Travo. Sizes include 265/65R17 112S and 265/60R18 110H, a useful signal for replacement demand in key pickup markets once vehicles reach second life.

Retail and wholesale sustainability

Kwik-Fit and Stapleton’s owner European Tyre Enterprise Ltd launched a sustainability sub-committee, broadening its governance around environmental, social and governance topics. The move follows a series of partner-facing initiatives ETEL has flagged on its corporate channels.

Policy and driver behaviour

National Highways has refreshed its seasonal guidance urging drivers to check EU tyre labels when buying replacements. The message highlights stopping-distance differences and aims to convert safety awareness into retail-floor decisions during wetter months.

Agri launches in Hanover

Prometeon presented its Serie 02 Agro line at Agritechnica, including the AT02 for tractors and optional IF and VF technologies to lower soil compaction and improve traction. In parallel, BKT showcased products such as Agrimax Proharvest VF in a new 1020/55 R38 CFO size, plus a stand concept designed to engage European farm operators. For show context, see Tyre News’ Agritechnica preview covering exhibitors and hall locations.

Off-highway tyre development

Albourgh Tyres announced the Core series of solid tyres for loaders, handlers and skid steers, targeting recycling, waste and heavy industry operations. Four tread variants and puncture-proof construction aim to minimise downtime in demanding sites.

People and trade updates

In the UK aftermarket, Gloucester Tyres joined the National Tyre Distributors Association, reflecting ongoing consolidation of trade engagement at regional level. Separately, Ecobat Battery confirmed the return of Martin McGreevy as Head of National Accounts ahead of a corporate identity refresh.

‍

‍

Tagged with: original equipment fitments, EU tyre label, VF tyres, IF tyres, agricultural tyres, sustainability governance, tyre retail, pickup tyres, solid tyres, NTDA membership, battery aftermarket, Agritechnica

‍

Editorial Standards & Disclaimer
Tyre News Media is an independent industry publication. Our reporting is based on information available at the time of publication, including company announcements, regulatory filings, official data, research and other sources considered reliable.

Articles may include independent analysis and editorial interpretation. Where appropriate, company statements and third-party claims are attributed to their source. Analysis, estimates and forward-looking observations should not be read as statements of established fact.

Tyre News Media takes reasonable steps to ensure accuracy but welcomes corrections, clarifications and responses from organisations or individuals covered in our reporting. If you believe information is inaccurate or requires clarification, please contact info@tyrenews.co.uk. Material errors will be corrected as appropriate.

Commercial relationships, advertising and sponsorship do not determine Tyre News Media's editorial coverage or conclusions.

Let's Shape the Future of the Tyre Industry Together

Whether you're launching a product, sharing innovation, supporting sustainability initiatives or looking to engage with the global tyre industry.
Supporting the Future of the Tyre Industry
Brnad Logo
Join the organisations supporting the daily conversations shaping the future of the tyre industry.
Become an Official Sponsor >
Untitled UI logotextLogo
© 2026 Tyre News Media. All rights reserved.