Yokohama has strengthened its presence in the UK commercial vehicle tyre market by appointing TIA Tyres as its authorised wholesale distributor for the company's expanding truck and bus radial (TBR) range.
The partnership represents a strategic alliance between two companies sharing a commitment to delivering reliable commercial tyre solutions backed by consistent national availability.
The appointment marks a significant milestone in TIA Tyres' ongoing expansion of its commercial wholesale operations. Already serving dealers nationwide with a comprehensive portfolio spanning all budgets and applications, the wholesaler now offers customers access to Yokohama's premium TBR range at competitive prices.
The distribution agreement brings together TIA Tyres' established network with Yokohama's high-performance engineering heritage, creating what both parties describe as a natural fit for the UK market.
Yokohama's TBR lineup includes the 124R steer axle tyre, the 704R drive axle tyre, and the RY357 trailer tyre—all designed for regional applications across multiple axle positions.
Drawing on the company's motorsport pedigree, the range emphasises maximum mileage whilst enhancing wear performance and durability—key considerations for fleet operators seeking to optimise total cost of ownership.
Commenting on the partnership, Geoff Priest, Commercial Director at TIA Tyres, said: "This partnership is a proud moment for us. Yokohama's TBR range has already demonstrated its capabilities in the market, and when you combine that with the brand's long-standing reputation for high-performance engineering, it gives our dealers real confidence in what they're supplying to their customers. We're looking forward to working together closely."
The appointment positions TIA Tyres to leverage Yokohama's brand strength whilst expanding choice for dealers seeking premium commercial tyre solutions with proven performance credentials.
Tagged with: Yokohama truck tyres, TIA Tyres distribution, UK tyre wholesale, TBR range, steer drive trailer tyres, fleet tyre management, regional haul tyres, mileage performance, dealer availability, DVSA guidance
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