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International Tyres appoints Joanna James and Paula Latcham as Area Sales Managers to support trade customers.
Sailun used The Tire Cologne to link product development, brand growth and European supply plans.
Tire360Europe will manage Toyo Tires sales and marketing across DACH and the Nordics.
Hankook combined winter tyre launches, AI development and mobility concepts at The Tire Cologne 2026.
ZC Rubber used The Tire Cologne 2026 to preview new PCR, van and TBR tyres for Europe.
Hankook will headline three UK EV events as it promotes its iON tyre range to drivers and trade visitors.
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