BKT Unveils New Global Brand Architecture and Enters India's Consumer Tyre Market

BKT splits into BKT Tyres and BKT Carbon brands, confirming a first move into India’s consumer tyre market.

Guy Martin Returns to Morris Lubricants for Behind-the-Scenes Video Series

Guy Martin fronts a new Morris Lubricants series exploring production upgrades and global distribution from Shrewsbury.

Pirelli Recognised as World's Most Sustainable Tyre Maker in S&P Global's 2026 Sustainability Yearbook

Hankook Tyre UK Appoints Ho Seok Chea as New Managing Director

Ho Seok Chea has become Managing Director of Hankook Tyre UK, effective 1 January 2026, based in Daventry.

Fleetline Tyres Named MRF's Main West Midlands Dealer in Partnership with GB Tyres

Fleetline Tyres is named MRF’s main West Midlands dealer, backed by GB Tyres’ UK distribution network.

What Does Carbon-Neutral Advertising Actually Mean and Why Should Tyre Industry Marketers Care?

Carbon-neutral advertising uses measurement and offsets to balance campaign emissions, relevant to tyre firms reporting Scope 3.