Balkrishna Industries formalises its evolution into a structured two-division group, introducing BKT Tyres and BKT Carbon as distinct business identities under a unified corporate umbrella.
Balkrishna Industries Ltd. (BKT) has announced a significant restructuring of its brand architecture, marking what the company describes as a new phase in its international growth strategy. The move formalises the Group's expansion beyond its traditional B2B roots and confirms its entry into India's consumer tyre market for the first time.
Rather than a cosmetic rebrand, BKT's new framework introduces two clearly defined business units operating beneath the wider corporate identity. BKT Tyres covers the full scope of the Group's tyre business across both B2B and B2C channels, while BKT Carbon represents its carbon black and industrial materials operation as a standalone strategic entity.
The corporate motto "Growing Together" remains central to the Group's identity, underpinning what BKT describes as its long-term commitment to employees, partners, and communities worldwide.
"Growing Together is the foundation of our identity," said Arvind Poddar, Chairman and Managing Director of BKT. "It embodies our industrial journey and our responsibility towards everyone who is part of our ecosystem."
BKT Tyres encompasses the Group's entire tyre portfolio across professional and consumer applications. On the B2B side, this includes agricultural tyres, OTR and mining, industrial and port handling, earthmoving, commercial vehicles, and ATV and lawn and garden lines for operational use.
The B2C dimension is where the announcement carries particular weight. BKT Tyres will now also address the consumer mobility market, beginning with tyres for two-wheelers (motorcycles and scooters) with a progressive move into the passenger car segment. This represents BKT's formal entry into India's consumer tyre space, a strategic pillar of its 2030 growth plan.
"With BKT Tyres we can address the B2C market in a more direct and recognisable way, highlighting our technical competencies also in the two-wheeler and passenger segments," said Satish Sharma, Senior President and Director of Business Development and Strategy at BKT.
Alongside the tyre division, BKT Carbon is being formally recognised as an autonomous industrial entity. Producing carbon black for a range of industrial applications, it plays a dual role: supplying BKT's own integrated supply chain while also serving external sectors that rely on carbon black as a key raw material.
The move reflects BKT's acknowledgement that its industrial competencies now extend well beyond tyres, and that its brand architecture should reflect that reality.
"BKT Carbon highlights strategic industrial competency that extends beyond our historical core business," noted Rajiv Poddar, Joint Managing Director. "This evolution aligns the brand system with the reality of our growth."
For tyre trade professionals and dealers, the restructuring signals BKT's serious intent to compete in consumer markets — particularly in India, where demand for two-wheeler and passenger car tyres remains robust. The Group's established manufacturing scale and quality standards, built through decades of B2B supply, now underpin its B2C ambitions.
The new brand framework will be integrated progressively across all corporate and business communications, with BKT positioning itself as a more mature global industrial group ready for its next stage of international development.
Tagged with: BKT, Balkrishna Industries, BKT Tyres, BKT Carbon, carbon black, India tyre market, two-wheeler tyres, passenger car tyres, brand architecture, on-highway tyres, tyre manufacturing, supply chain
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