Sustainability & Circular Economy

Genan reports record EBIT in 2025 as tyre recycling group highlights circular economy challenge

Published:
April 16, 2026
Author:
Luke Redfern

Genan reported record operating profit for 2025, with EBIT rising to EUR 8.8 million as revenue edged up to EUR 64 million. For the tyre sector, the results matter because they show that end-of-life tyre processing can still deliver returns, while also underlining the pressure to build stronger markets for recycled rubber, steel and textile outputs.

Profitability improves as strategy shifts

Genan said group revenue increased from EUR 63.7 million in 2024 to EUR 64 million in 2025, while EBIT rose from EUR 7.9 million to EUR 8.8 million. Net profit fell from EUR 6.4 million to EUR 5.9 million, which the company attributed mainly to negative exchange-rate adjustments.

In the key figures table, the company also reported earnings before interest, tax, depreciation and amortisation (EBITDA) of DKK 107.2 million, up from DKK 91.3 million a year earlier. Average global headcount increased from 319 to 337 employees.

The company said its focus has moved away from expansion for its own sake and towards improving profitability across its existing production footprint. In practice, that signals a more selective approach to future growth, with Genan assessing where acquisitions, partnerships or operational changes could strengthen long-term returns.

This builds on a broader question for the sector: whether tyre recycling businesses can protect margins when input volumes, commodity prices and downstream demand remain uneven. On that measure, Genan’s 2025 result offers a positive signal for operators across the end-of-life tyre chain.

End markets remain the main pressure point

Alongside its results, Genan used the announcement to press for greater political focus on end markets for recycled materials. The company said collection and sorting systems are improving in many countries, but argued that policy support for downstream applications remains too weak.

That matters directly to tyre recycling economics. Genan said it operates six plants across four countries with annual processing capacity of more than 400,000 tonnes of end-of-life tyres. According to the company, this produces up to 295,000 tonnes of rubber products, 60,000 tonnes of steel and 45,000 tonnes of textile fibre.

The company said textile fibre remains the hardest output to place in higher-value applications. That is a familiar issue across the sector, where the challenge has shifted from collection towards consistent value creation from every recovered fraction.

A Genan spokesperson said the industry now needs “more policy support and clearer incentives” for the use of recycled outputs. That position reflects a wider market view that circularity in tyres will depend not only on collection systems, but also on stable demand for recovered materials.

Why it matters for the tyre trade

For tyre manufacturers, recyclers and compliance scheme operators, the result is more than a set of annual figures. It suggests end-of-life tyre processing can still generate solid operating returns, even in a volatile market.

It also highlights a structural issue that will shape future investment decisions. If recycled rubber, steel and textile are to support better margins and more domestic processing capacity, the sector needs stronger and more dependable end markets.

Genan said revenue is expected to exceed EUR 67 million in the current financial year, although it cautioned that profitability will still be influenced by commodity market conditions. For the UK tyre trade, that makes policy design and material uptake just as important as collection performance.

Tagged with: Genan, tyre recycling, end-of-life tyres, recycled rubber, recycled steel, textile fibre, circular economy, EBIT, EBITDA, tyre recovery, sustainability, commodity markets

Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.

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