Kenda Europe Strengthens Italian Market Presence with New Distribution Deal

Kenda Europe has signed an exclusive distribution agreement with Pneus in, appointing them as the sole distributor for central and northern Italy. The agreement, finalised on 7 March 2025, is a strategic step towards strengthening Kenda's footprint in the Italian market.

The new partnership with Pneus in aligns with Kenda's broader European strategy, which focuses on expanding its distribution network across the continent. The company operates seven strategically located fitting and distribution centres, enabling exceptional service levels and just-in-time delivery to optimise supply chain integration for its customers.

Expanding European Strategy

Kenda Europe, which incorporates the Specialty business unit formerly known as STARCO, brings over 60 years of experience in delivering tyre and wheel solutions across Europe. The company's diverse product portfolio spans the Automotive, Bicycle, and Specialty tyre segments, as well as complete wheel solutions.

By collaborating with Pneus in, Kenda aims to capitalise on local market expertise to further develop its business in this key European region. This approach supports Kenda's objective of enhancing its distribution capabilities and customer service standards.

A Strategic Partnership

The appointment of Pneus in is seen as a move to boost market share and improve distribution efficiency in central and northern Italy. Pneus in's established network and market knowledge are expected to play a crucial role in achieving Kenda's growth ambitions.

This latest move complements Kenda's existing European operations, reinforcing its position as a leading tyre and wheel solutions provider. The partnership is expected to benefit customers through improved service levels and faster delivery times.

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