Linglong Tire has confirmed it will exhibit for the first time at Autopromotec 2025, one of Europe's leading trade fairs for automotive equipment and aftermarket products. The show will take place in Bologna, Italy, from 21 to 24 May.
The Chinese tyre manufacturer will present its products in Hall 20, booth C 68, where it will showcase its main brand Linglong, along with its European market brands Crosswind and Leao Tire.
A key highlight of Linglong Tire’s stand will be the global premiere of its new Dura Master Van e tyre, specifically designed for van applications. The company will also display its key passenger car tyre profiles, including the Sport Master and the Sport Master e, optimised for new energy vehicles (NEVs).
Visitors to the 130-square-metre stand will also be able to see Linglong’s latest original equipment (OE) tyres, which are supplied directly to vehicle manufacturers. In the truck tyre segment, Linglong will present a selection of its core products, all manufactured at its European production facility in Serbia. A range of off-the-road (OTR) tyres will also be featured.
Furthermore, the company will exhibit the latest car and truck profiles of the Crosswind brand, which are exclusively produced in Europe, alongside key passenger and truck tyres from the Leao Tire range.
Beyond product displays, Linglong Tire aims to use the event to engage in personal discussions with customers and industry professionals. Its German and international sales teams will be available throughout the show, welcoming visitors at the Linglong VIP Lounge.
Autopromotec has been a key event in the global automotive aftermarket calendar since its establishment in Rome in 1965. The last edition in 2022 attracted more than 75,000 visitors from 116 countries, with over 1,300 exhibitors presenting across 141,000 square metres of exhibition space.
■ When is Autopromotec 2025 taking place?
21 to 24 May 2025, Bologna, Italy.
■ Where is Linglong Tire exhibiting?
Hall 20, booth C 68.
■ What is Linglong’s product highlight?
The world premiere of the Dura Master Van e tyre.
■ What other products will be on display?
Passenger car tyres, truck tyres made in Serbia, OTR tyres, and products from Crosswind and Leao Tire.
■ What is the aim of Linglong Tire's appearance?
To showcase its product portfolio and engage directly with customers and trade visitors.
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
About Tyre News Media:
Tyre News Media is an independent, digital-first news platform for the tyre industry, connecting brands with a focused trade audience across the UK, Europe and international tyre markets.
Our coverage spans sustainability, innovation, regulation, product launches, OE wins, ESG strategies, fleet trends and wider market developments, giving the trade a clear view of what is happening and why it matters.
Subscription-free, paperless and easy to access, Tyre News Media is built for how the industry reads, shares and engages with news today. This open-access approach helps us reach one of the largest online tyre trade readerships in the sector.
For advertisers, Tyre News Media offers a direct route to manufacturers, wholesalers, retailers, fleet operators, recycling businesses, service providers and decision-makers across the industry.
Advertising options include display campaigns, sponsored content, newsletter promotion and tailored campaign packages. Campaigns can be tracked and reported, helping marketing teams measure performance and understand the value of their spend.
To discuss advertising opportunities with Tyre News Media, contact us today >
.jpg)
.png)
.jpeg)
.png)
