Tyre News Media has named Around the Bead as the Founding Content Partner of its Future Tyre Industry Hub, bringing long-form video, interviews and factory-led content into a dedicated editorial space focused on the tyre industry’s future. The partnership adds a specialist content strand to the Hub, which was launched to cover innovation, sustainability, mobility and manufacturing trends.
Around the Bead has developed from a podcast into an independent tyre industry media platform, producing factory tours, interviews, documentaries, historical features and technical discussions. Its coverage focuses on the businesses, people and production processes behind the global tyre sector.
The partnership will complement Tyre News Media’s daily trade coverage. Selected Around the Bead episodes and features will be promoted through relevant Future Tyre Industry Hub categories, helping readers find long-form content alongside news, analysis and sector updates.
The Future Tyre Industry Hub was launched in June 2026 as a dedicated area for coverage across electric vehicle tyres, smart and connected tyres, sustainability, circular economy, technology, innovation, manufacturing and supply chain developments. Tyre News Media has also recently expanded its future-facing analysis, including coverage of how scale, data and mobility are reshaping tyre retail.
The appointment reflects a shift in tyre industry media towards deeper coverage of manufacturing, materials, operations and technical decision-making. While product launches remain part of trade reporting, the sector is also seeking clearer insight into how tyres are designed, made, tested, distributed, used and recovered.
Around the Bead’s factory tours and documentary work give trade audiences access to areas that are not always visible through standard company announcements. In practice, that makes the partnership relevant to manufacturers, suppliers, fleets, distributors, retailers and recovery businesses looking to understand how the industry is changing.
One of the first major features to be showcased through the partnership will be A Dawg is Born, Around the Bead’s documentary following the journey of a tyre from natural rubber harvesting through manufacturing and testing to installation on a Caterpillar 740 articulated dump truck.
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Tyre News Media says the Future Tyre Industry Hub is designed to become more than a set of news categories. Its longer-term role is to bring together relevant editorial coverage, technical insight and specialist industry content around the technologies and business models shaping the sector.
Marc Reynolds, Editor of Tyre News Media, said the Hub was created as “more than a destination for news”, adding that readers should be able to discover “high-quality content exploring the future of the tyre industry from different perspectives”.
He said Around the Bead’s factory tours, documentaries and industry conversations provide “the type of in-depth, behind-the-scenes content” that complements Tyre News Media’s editorial coverage.
Joseph Pahanic, Founder of Around the Bead, said the platform was built around “opening the doors that most people never get to walk through” and discussing topics that help raise understanding of the industry.
He added "Partnering with Tyre News Media allows us to bring those stories to an even broader global audience while highlighting the people, technologies and innovations shaping the future of our industry. That's incredibly exciting for us".
"The tire industry has remarkable people, remarkable technology and an incredible history. We're just getting started telling those stories.".
Tyre News Media intends to feature Around the Bead content across relevant Future Tyre Industry Hub categories in the coming months, beginning with A Dawg is Born and future factory tours, documentaries and manufacturing features.
Stay up to date with Around the Bead's latest documentaries, factory tours and industry interviews:
🎧 Apple Podcasts
https://podcasts.apple.com/us/podcast/around-the-bead/id1813309343
🎧 Spotify
https://open.spotify.com/show/5WjNPGwv9tOzjHuNzIlo30
▶️ YouTube
https://www.youtube.com/@AroundtheBead
📸 Instagram
https://www.instagram.com/around_the_bead/
🎵 TikTok
https://www.tiktok.com/@aroundthebead
📘 Facebook
https://www.facebook.com/people/Around-the-Bead/61579170427240/
Tagged with: Future Tyre Industry Hub, Around the Bead, Tyre News Media, tyre manufacturing, tyre documentaries, tyre industry podcast, OTR tyres, tyre technology, tyre sustainability, tyre supply chain, circular economy, tyre media
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
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