Sailun Group has expanded its German distribution network through a strategic partnership with ATU. The agreement brings Sailun car, SUV and van tyres into more than 500 branches operated by the Mobivia-owned workshop and retail chain. It gives the manufacturer broader access to replacement demand and fitting services across Germany.
The partnership will increase Sailun’s visibility and product availability across the German market. It also connects tyre sales with fitting, maintenance and customer advice at workshop level.
That distinction matters in the replacement tyre sector. Many purchasing decisions are made when motorists visit workshops for inspections, repairs or seasonal tyre changes.
ATU combines physical workshops with integrated retail stores and online services. Customers can buy products digitally before collecting them or arranging installation through a local branch.
Harry Wang, general manager of Sailun Group Europe, said ATU’s decision reflected confidence in the quality and competitiveness of Sailun tyres. He added that the agreement would make the brand “available and visible” throughout Germany.
The ATU agreement follows Sailun’s recent German supply partnership with Minrath Gruppe. That deal covers replacement tyres and complete wheels across 14 dealership and service locations in the Lower Rhine region.
The new agreement provides significantly wider national reach. It also gives Sailun access to ATU’s mix of retail, workshop and digital sales channels.
Tyre News recently reported on Sailun’s German supply partnership with Minrath Gruppe. Together, the agreements indicate a growing focus on workshop-led distribution in Europe.
Sailun is also developing additional manufacturing capacity closer to European customers. Its proposed Egypt expansion could support shorter supply routes into regional freight hubs.
Tyre News has examined the potential European implications of Sailun’s planned Egypt tyre capacity expansion. However, that investment remains subject to approval and development timescales.
Sebastian Bulligan of ATU said Sailun offered a combination of quality, performance and competitive pricing. He also cited independent tyre test results and continued product development as reasons for supporting the brand.
Independent evidence can be important when a manufacturer seeks wider placement within established retail networks. It gives workshop staff and customers additional information beyond price positioning.
Sailun’s Ice Blazer Alpine 2 recently secured TÜV SÜD approval after testing across 12 disciplines. The assessment covered wet and dry safety, snow performance, rolling resistance and external noise.
ATU was established in Germany in 1985 and became part of Mobivia in 2016. The business now operates more than 500 German locations and combines workshops with retail stores.
For Sailun, the agreement is more substantial than a conventional product listing. It provides access to national distribution, fitting capacity and direct contact with replacement tyre buyers.
The commercial test will be how widely ATU stocks the range across different sizes and seasons. Product availability, staff familiarity and reliable supply will influence the partnership’s long-term impact.
Tagged with: Sailun tyres, ATU Germany, German tyre market, tyre distribution, replacement tyres, car tyres, SUV tyres, van tyres, workshop network, Mobivia, tyre retail, tyre fitting
Disclaimer: This content may include forward-looking statements. Views expressed are not verified or endorsed by Tyre News Media.
%20(1).jpg)
.jpg)
.jpg)
.jpeg)
%20(1).jpg)
%20(1).png)
%20(1).jpeg)
.jpg)
